** spoiler alert ** A good book about how being stewards of the environment is actually more financially beneficial to corporations. Again with the stinking carbon credits, however, it's amazing how companies and environmentalists alike, are able to rationalize that closing the barn door after the animals have already escaped mentality. Although I do like how Hirshberg is determined to be carbon neutral, and only uses the carbon credits to make up for that which he can't reasonably eliminate. It's also good to have some profile information about other companies that are trying to reduce their impact on the planet. Although I don't care what Wal-Mart does, I'm still not shopping there. That and it's fairly neat to own a book that's made of 100% post consumer paper.